La chiave del successo sembra sia nella capacità di essere il più possibile al centro the exchange of information circulating within the "community". Picking up the mood of the network can understand the perception that the public has of our work and us, a bit like a mind reader, without making great efforts, since recording in social networks is "free" and comments spontaneous and shared. Such a pool of valuable information allows the company that wants to monitor the external environment, to put in place mechanisms to align their presence to market. Conditio sine qua non in order to take advantage of the marketing tools that Web 2.0 is a constant, post and proactive presence in the network, active participation the "societing" that allows you to highlight the company's attitude towards the market and its way of doing business. The revolution of Web 2.0 enhances the role of the individual within the organization and its ability to provide a timely response to emerging needs. The commitment is also and especially in opening new and faster communication channels with the market providing answers "in real time, both in terms of managing relations with users and as a renewed attitude to problem solving and the "handling complaints".
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