Tailor Made on the Amalfi incentive - in my own way
always happens to me when I am going to prepare "Proposals and costings for a new incentive to go take a look at the Proposals on file subject to the same customer and some for other customers who have assimilated to common characteristics such as the profile of participants, budget, taste for innovation, or simply the choice of location. A very considerable effort of memory, as it is to remember the details quickly in a flash of Day by Day, and the timing, service providers and freelancers. The incentive winning is what he succeeds in making the territory in a creative and innovative reading wrapping the participants a unique experience that is significantly more anchored in the values \u200b\u200bthat the company wants to strengthen the communication. The design of an incentive like this is anything but simple and requires knowledge of internal logic that is valuable to the company proposing to make it very attractive project. Role of mild importance is given to logistics and professionals who deal with it, the inventing and care in every detail from start to finish getting most of the time to personally experience the path to anticipate deviations than provide well defined and also the 'unpredictable'. Which side am I? I wonder often. The preparation and coordination of service providers as it is the practical aspect and the realization of a communication process that began long ago and involves actors at various levels which in my opinion are often not aware to what extent the story that binds them is dense. In writing what will be the overall project (Proposals, costings, reports, etc. ..) I tend to resort to the aid of "key words" since the first contacts with the client to give me an idea of \u200b\u200bleaving aside for official information communicated by the customer profile of the participants. I remember di recente gli appunti buttati giù, così, in fretta e furia per un incentive
1. Analisi del target
1.1 Participants’ outline: (young people, cinema business, with a nice cooking lesson).
1.2 Key words: some very good ideas of staying in Naples, We can’t afford to loose time, which kind of clients we have, this group is a very VIP group, and we must work on a very “non touristic” programme. Regarding the guide, provisionally booked for us. Not “cheap”, soft music while dining. Incentive trip
1.3 Very short inspection trip (1 day), to check:
the cooking lesson (the place, the staff etc)
the different possibilities for the palace (private evening), so that we decide and choose the best place for this group
For the guide, we need her:
- on March 27th from arrival at the airport until the check-in at the hotel (we don’t need her for the dinner*)
- on March 28th for the whole day, including the private dinner
- not on March 29th.
The objective is not to make full visits, but only to see as many places as possible, to be able to make the choice.
....to be continued
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